According to a new media survey, NewsTalk 93FM has captured 19% of the talk radio segment, which runs from 9 a.m. to 1 p.m., topped only by RJR 94FM which controls 24 percent of the market. The improvement came largely on the strength of the increasingly popular Raggashanti Live programme, which airs weekdays from 9 a.m. to 12 p.m. on the station.
The survey was conducted by Marketing Strategies Limited and commissioned by RJR.